Mission

Your Fashion. Our Mission.

Together, with transparency and passion, we support Haute Couture houses in developing and producing their collections.

Vision

As a textile agency, we aim to be the major European reference for the Haute Couture sector and major brands, implementing a business model that supports creativity and innovation, based on the pillars of social responsibility and environmental sustainability.

Vision

As a textile agency, we aim to be the major European reference for the Haute Couture sector and major brands, implementing a business model that supports creativity and innovation, based on the pillars of social responsibility and environmental sustainability.

Values

There are 5 fundamental values that the founder Herminia Macieira wants to be shared by the whole PERFORMANCE BY HM team.

These 5 pillars leverage work excellence and constitute the fundamental pillars for superior organisational performance and long-term success.

1. Supporting creativity and innovation
2. Providing a service of excellence
3. Creating a positive impact in its community
4. Acting in a transparent and sustainable manner
5. Empowering industry professionals