PERFORMANCE BY HM has revamped its visual identity and launched its new institutional website.
With constant evolution and the need to stand out in an increasingly competitive environment, Performance recognized the importance of an updated visual identity aligned with its strategic vision. This project was entrusted to Studio André Lemos Pinto. The new logo represents the energy and innovation that the company seeks to offer its clients while highlighting its position in the market.
The logo or symbol with the capital letters “HM” is a carefully crafted visual representation where each detail forms an apparently abstract image. This intentional abstraction reflects meticulous attention to detail and a commitment to quality control.
The letters “HM” are shaped in a way that creates an image conveying a sense of innovation and contemporaneity. This symbolic representation highlights the brand’s commitment to stay ahead of its time, constantly seeking new ideas and creative solutions.
When looking at the logo, viewers are invited to explore the shapes and visual elements present. This reflects the brand’s intention to spark curiosity and capture the audience’s attention, igniting their imagination.
In summary, the logo with the capital letters “HM” represents dedication to detail, quality control, innovation, and contemporaneity. It encapsulates the essence of the brand and its constant pursuit of excellence in all aspects of its work.
The choice of colors in PERFORMANCE BY HM’s new visual identity was carefully considered, taking diversity and inclusion into account. As the brand deals with clothing and fashion, it is crucial to recognize that these pieces are worn by people with different skin tones.
Thus, PERFORMANCE BY HM’s new visual identity celebrates diversity and inclusion, incorporating a color palette that represents different skin tones while conveying a sense of energy and vitality. This approach reflects the brand’s commitment to meeting the needs and desires of discerning customers, providing an authentic and inclusive experience.
The new logo will be implemented across all marketing materials, including printed documents, digital assets, social media, and corporate communications.
In addition to the new logo, PERFORMANCE is launching its new institutional website. With a modern and intuitive design, the new website offers visitors an enhanced experience as they get to know the company and its services.
The company’s website provides comprehensive information, including its history, mission, and values. Moreover, visitors can explore the various services offered.
“By launching our institutional website, we are strengthening our online presence and improving how we communicate with our clients and partners,” said Herminia Macieira, the company’s CEO. “We hope it becomes an informative and inspiring tool, reflecting our commitment to delivering high-performance solutions to our clients.”
Visitors can directly contact the PERFORMANCE BY HM team through the contact form available on the website.
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